FACE foundation has been formed by visionaries and eminent educationists in Kerala. It shows revolutionary steps towards academic performance over a decade. Since 2009 the foundation has been creating ripples in society through its educational and developmental activities and movements.
FACE Campus (Farooqu Academy for Competitive Excellence) is one of its major movements under the foundation. Observing the low representation of Keralites in the top of bureaucracy such as civil services, the foundation thought of bringing up the youth with a competitive edge and passionate drive for reaching the top of the bureaucracy.